Da`wah should be made purely and sincerely, seeking Allah's pleasure to seek the Face of Allah (and seeking His Reward) - not for show, repute, status, leadership, nor desiring worldly goals. If any of these goals adulterate it, the call is no longer for Allah; rather it is for one's own benefit or for the attainment of worldly goals. Allah informs us that His Prophets said to their people (what means) This article titled, How the Prophets Made Da`wah?, deals with these divine exceptional personalities who bore the torch of dawah generation after generation, i.e., the Prophet of God.